Social Networking

Social networking site such as tiwitter use advertisements to generate revenue for the company. Not only does the ad provide revenue source for company advertising their products but it also provides feedback from their costumers. For instance in the article Tweeting your Way to a job by Laura M. Holson, Mrs. Holson states that "to some, Twitter is an extension of customer service, an efficient way to solve problems for disgruntled customers. To others, the use of interactive media is strictly promotional: PepsiCo, for instance, recently advertised that it was looking for journalists and students to tweet during Internet Week in New York in June."Because social networking sites are used so often by working class citizens they found it fast to advertise job openings which promotes more qualified applicants to apply and allows companies to lessen time to advertise these positions. The only downside to social networking sites is that people without any technological knowledge can not receive any benefits from this.